World-conquering Canadian rockers Arcade Fire are up for three Grammy Awards this year, including the all-important Album of the Year award for The Suburbs. And now, the Recording Academy has announced that Arcade Fire will perform at the Grammy Awards ceremony, which CBS will broadcast on February 13 at 8pm Eastern. That right there is a big TV moment in the making.

Arcade Fire are also taking part in the Grammys' interactive promotional campaign, Music Is Life Is Music, which includes a website and mobile app. The image you see above will appear in print ads and billboards across the country.

Posted by Tom Breihan on January 12, 2011 at 6 p.m.

[pitchfork.com]