Y que en algún momento (especialmente la grabación de ATYCLB) el trabajo «humanitario» afectó al ritmo y forma de trabajo de la banda...

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"We hope that they (U2) realize that radio is unlikely to put any song they ever write into heavy rotation; instead, they should just focus on making another great record, and then hit the road on an arena tour that drops some of the old warhorses in favor of great songs from the past. [...] We fear their primary focus is competing with Lady Gaga on the radio. It's a fight they're going to lose. Hey Bono, don't overthink this next record. Just make it great. It'll serve you better in the long run."
Rolling Stone (US), January 2012.